Q2 2024 Snapshot: Top Drawing & Coloring iOS Apps in the US

In the second quarter of 2024, the iOS Drawing & Coloring app category saw varied performance across its top applications. Sensor Tower's analysis provides a glimpse into the download and user engagement trends for these creative outlets.

Happy Color by Numbers Game maintained a steady uptick in downloads, starting from 877K in the first week of April and peaking at 2.4M in mid-June. Weekly active users also showed consistent growth from 6.6M to 9.7M during the same period. The app's revenue saw fluctuations but ended with a notable rise, reaching $50K in the last two weeks of June.

Pixel Art － Color by Number experienced a similar trend with downloads beginning at 940K and climbing to a high of 1.5M by mid-June. Weekly active users began at 6.9M and grew to 7.8M by the end of June, while revenue fluctuated, ending the quarter at a steady $170K.

My Coloring Book had a different journey with no revenue reported. Downloads saw an initial spike at 2.1M in the first week of April, followed by a dip and then another peak at 2.4M in late May. Weekly active users started strong at 10.8M, dipped mid-quarter, and then moderately recovered to 7.7M towards the end.

Paint by Number Coloring Game showed gradual growth in downloads, spiking dramatically from 610K at the end of April to 2.5M in mid-June. Weekly active users mirrored this pattern, starting at 1.2M and reaching a high of 5.4M in the last week of June. The app's revenue peaked at $47K in mid-June, following the rise in downloads and active users.

Pinturillo 2 - Draw & guess, while not generating revenue, displayed a steady increase in downloads starting at 401K and climbing to 957K in the third week of June. Weekly active users increased from 855K to 1.6M, indicating a growing interest in the interactive drawing and guessing game.

For more insights and detailed app performance metrics, Sensor Tower is the go-to source for app market data and analytics.